A little letter to Trader Joe's

Note: Some of you in will not understand this..but its a small grocery store chain in about 20 states.




Sorry Joe, it's not you, it's me.

No, no... that's a lie. It's you, and the other people you've been seeing.

When we first started seeing each other things were great. I loved you for your tasty and unique variety of frozen snacks, sauces and dry goods. I was never so happy as when I was sipping a glass of your shockingly inexpensive chardonnay or tasting a wonderfully decadent miniature dessert. It never bothered me that your pleasantly hippy exterior was just a transparent cover for your low-grade snob appeal and nagging need to be trendy. I admit, it really attracted me in a forbidden way - I'm also an elitist ass and couldn't come to terms with my desire to be cool.

But those feelings are gone now. When I see you now all I can remember are the awful battles to get through your cramped little parking lot, the eternally long lines and the other obnoxious shoppers you insist on seeing.

Specifically, I can't handle you seeing these people:

The parking lot meanderers - I understand that you're not in a hurry. And, truthfully, I don't HAVE to be anywhere urgently either; but I would much rather spend my time doing something I enjoy than waiting for you to cross the parking lot crosswalk with all the speed and alacrity of a palsy patient in a tar pit. Also, walking down the middle of the lane while the cars behind you move at your strolling pace isn't helping anyone. Please, just get in your damn Volvo station wagon (or since I am in Oregon now, a Subaru Outback) parked diagonally into 2 lanes and go home, someone there may just appreciate you getting in their way. I don't.

The faux-wine snob - You would almost entertain me, if I didn't despise you. I'm glad that you like to flash your platinum card while buying a few bottles of overpriced wine that you scrutinized for 15 minutes while I ignoring my polite requests to be 'excused' and allowed to pass you in the wine aisle. Perhaps I should give you a cheat sheet which could make your wine shopping a little easier. Here are the tips you need to know:
-Joe's is great for inexpensive wines. Charles Shaw is really a wonder of the free market. Remember, you don't get to drink the price tag.
-No one is impressed by pretention. Also, for future reference, Neitzche doesn't rhyme with "peachy."
-That bottle of Sutter Home you considered for it's "earthy tones?" You can buy that at Safeway. Also, "earthy tones" means that it tastes like dirt.
-The expensive wines are just there to make you think that the selection is "great." Those are decent, but incredibly overpriced bottles for people with money who can't tell the difference. Wait... sorry, that's for you. Would it be easier for you if they just labeled them with your name?

Anyone buying organic pet food - Have you watched your dog lick his own balls lately? or chew the shit out of a piece of colored rubber lately? They don't care if their food is organic, they just want to eat a lot of it and then shit it out in the overgrown grass so you have to scoop it up. Seriously, watch how happy they are the next time you scoop up their shit for them.

The guy buying frozen vaccuum packed Atlantic salmon - You're truly the antithesis of the Wine Snob, you are the guy who doesn't appreciate what he has or could have. You live in the perhaps greatest seafood city in the world. If you're snobby enough to shop at Trader Joe's you can suck it up and spring for something good from a real fish market.

The people lingering at the free samples counter - Sadly, Trader Joe's was designed by a sadistic freak who placed the sample counter at the narrowest and most highly trafficked point of the store, creatingly a painfully constipated shopping sphincter. There's no avoiding the poor design, but must you linger for minutes at a time savoring every crumb of your shitty little want-to-be-DiGiorno pizza. If you do find it necessary to stand there and not step out of the way I promise that I will also find it necessary to jab you in the kidney as I squeeze through.

Whoever decided to discontinue the Trader Joe's peanut butter Oreo knock-offs - How can there be any value to life in a world without those wonderfully tasty treats?

The "Everything here is so cheap!" people - Obviously there was no math requirement at your liberal arts college. Either that, or you can't be honest with yourself through your haze of liberal guilt over your trust fund. Get over it and admit that you're a snob who doesn't really care if they pay a little more for something they like, or shut up and shop at Safeway.


I'm sorry Joe, I just can't go on living a lie. If you can't change, or stop seeing other people then I have to end it.